05
Jul

Fiat to become the “Apple of cars”?

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On its 50th birthday, the 500 is back. “I want Fiat to become the Apple of cars,” said Sergio Marchionne, in an interview with Italian paper La Stampa. “And the Cinquecento will be our iPod.”

Like the look of it? I must say I do… It was launched yesterday, exactly 50 years after the original Fiat 500. It’ll be on sale in Ireland early next year.

  • Full story here from the BBC
  • Fiat 500 launch La Stampa (Italian)
  • Fiat 500 preview at Fiat.ie

    words by: Niall






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