MTV UK came to Ireland recently to film the show “My Super Sweet 16” for a kid named Lorcan Malone from Blackrock in Co. Louth.
The show really gave the worst possible image of Dundalk to the world - making Lorcan himself out to be a spoiled little shit and the kids of the town to be mindless zombies who were all too happy to come dressed in white to his winter themed shindig (which ‘Eurodance’ muppets Cascada performed at) - although it was still somehow, strangely enough, pretty good exposure for the Marshes Shopping Centre - who not only hosted his invitation ceremony but paid his family a couple of grand to stage it there, Silence Night Club (who hosted the party itself) and Tony O’Donnell Menswear - in the run up to Christmas ‘07.
I was actually there myself at the time in the Marshes when the whole joke of an invitation ceremony took place - I was passing by on my way to Burger King for my lunch break in work (I was working in the 3 Store in the Marshes at the time) when he abseiled down from the roof and started calling out the names of the “lucky” invitees - and it was a pretty surreal (and frankly ridiculous) event.
For a moment or two, it made me feel a bit “old” and “out of touch” but then I thought no, maybe it’s these kids that are “out of touch” - and yes, it also made me wonder about MTV and their responsibility for how the younger generation have grown and changed. Apparently, the TV network footed the bill for the party in Silence including the appearance fee for Cascada.
Damn sure, me and my mates never expected (or got!) any of this when we turned sixteen and damn right we were too.
Anyway, enough of the “back in my day…” rubbish - this is just the way it is now, I guess. The whole thing can be seen here on MTV Overdrive (thanks to Anthony for the link) and frankly it’s pretty hilarious.
Going by the comments on the two YouTube videos (here and here) of Cascada performing at the party, and the comments on the entry on Jim Carroll’s blog, a lot of people feel disgusted and embarrassed by the whole thing and wish it (and he) would just go away.
Can’t say I blame them.